![]() ![]() When a player enters Toca Life: World’s Character Creator tool, they are greeted with a silhouette, not a prefabricated character. To create an inclusive environment, we decided to design the app so that there would be no “default” before a player starts designing their character. ![]() We made an effort to ensure that the UI was as inclusive as possible, so there's no "default" skin or hair color prosthetics are easily includable-kids should be able to easily design a character who looks like themselves, their families, or members of their communities. No two characters that have the same skin tone.We created Character Creator so that players could build their own Toca Life: World character, and then play with them within the app, among the other inhabitants of their universe. “We have more than 300 different characters. According to Ingeborn, Toca Boca’s characters represent hundreds of different pigments. “Children are able to recreate the family that looks like their family.”ĭiversity of skin tones, however, is where Toca Boca has many apps beat. “We didn’t want to fall into the trap of the stereotypical family of a mom, a dad, a son and a daughter,” Ingeborn said. The games are especially simple, with the added cherry on top of being representative of the larger world, using various skin tones and allowing for many different perspectives - centered on the user’s preferences. ![]() Toca Boca’s apps are meant for young children. ![]() We’re not starting from a pink and blue toy shelf perspective.” “They learn what is acceptable and important through those models and may even feel peer pressure to be a certain way. “Kids compare themselves to the characters they see in the media,” Ingeborn said. Toca Boca’s goal is to subvert these tired tropes. Like toys, similar stereotypes exist on the virtual shelves of the app store. That’s Toca Boca’s goal with children’s apps.” But by serving all kids, regardless of gender or race, you reach more people. “Toys are marketed to white children first, and then to boys and girls, with boy aisles full of blue and girl aisles full of pink. “The toy industry, still, is absolutely not diverse in certain ways,” Ingeborn said in a phone interview. Ingeborn compared the marketing of children’s apps to toys back in the day. ![]()
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